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Mobile App Demographics

  • 56% of adults in the United States now have smartphones. (Pew Internet & American Life Project, 2013)
  • 75% of adults in United States even use their smartphone in the bathroom. (Digiday, 2013)
  • Mobile devices now consume 127 minutes of the average American’s time in one day. ( Flurry, 2012) 
  • Apps dominate the use of the smart phone NOT the mobile web.  Smartphone users spent 83% of their time on APPS in 2013. (Flurry, 2014)

Increased Purchases

  • Mobile apps increase your return per customer by encouraging more purchases.  Tell your customers about your latest deals. 64% of smartphones users have made a mobile purchase after seeing a mobile coupon and almost three-quarters (74%) haven’t received mobile ads from their favorite brands. (Mobile Advertising Survey, 2012)
  • The “mobile influence factor” (or effect of smartphones on in-store sales) on retail purchases will increase to $689 billion (or 19% of total store sales) by 2016. ( Deloitte, 2012)
  • Apps are a key component of getting customers in key shopping times.  24% of consumers used a mobile device to visit a retailer’s site over Thanksgiving & Black Friday up from 14.3% in 2011. (Source: IBM, 2012)

Customer Loyalty

  • A digital app is key for customer retention. Make sure you are engaging the 62% of shoppers that utilize their digital devices to search for the best price before they leave home to buy. (GMA/Booz & Company Shopper Survey)
  • A mobile app allows for continuing and repeated engagement with your customer.  No, you can’t get into you customer’s home and ask them to patronize your business again.  Or can you?  With a mobile app you can.  You can be on their phones and tablets providing consistent reminders and incentives to utilize your business again.  Retailers’ apps linking with a store have five times more customer engagement and sales success. (Point Inside, 2013)
  • 54% of North American customers would consider ending their loyalty relationships if they were not given tailor-made, information and offers (CMO Council, 2012)
  • Having your own app ensures customers don’t use others.  Of the 70% of shoppers who used a mobile phone while in a retail store during the holidays, 62% accessed that store’s site or app and only 37% of respondents accessed a competitor’s site or app. (ForeSee, 2013)

Get New Customers

  • A mobile app increases customer exposure.  By utilizing your app with certain marketing techniques, you can attract new customers to your business.  The time spent with mobile apps is close to the time spent with television and rapidly increasing: consumers are spending 127 minutes per day in mobile apps–up 35 percent from 94 minutes a day in the same time last year; and spend 168 minutes watching television per day. (Source: Flurry, 2012)
  • 48% use or would like to use a smartphone to shop while in-store or on the go. ( Cisco, 2013)
  • The time is now to catch mobile customers with an app. Mobile sales up 96% since 2011. (Source: National Retail Federation, 2012)
  • 74% of U.S. consumers use location based services on their smartphones and 46% of mobile phone users use location based services. (Source: Pew Internet & American Life Project, 2012)

Value of Information

  • Customers crave the education your app can provide through a custom app about your business.  80% of smartphones users desire mobile-optimized information while they’re shopping. (Source: Moosylvania, 2013)
  • Almost half of all customers believe they are better informed than store associates. (Source: Motorola, 2013)

Deals and Coupons

  • The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smartphones. ( eMarketer, 2013)
  • Both men and women use apps to make purchases.  68% of men are likely to make purchases thanks to digital coupons, compared to 58% of women. (Source: Mobile Advertising Survey, 2012)
  • 55% of customers asked in a survey from 2012 expressed an interest in mobile coupons, but only 10 percent have actually received one from a business. (Mercator Advisory Group, 2012)

 

Generate More Referrals

  • “Genie Fuller, founder of Houston-based Winning Referrals, says you can't just wait for your customers to refer others to you. So she teaches professionals three "referral rituals": reminding your customers of what you have accomplished for them, recapping two or three "meaningful nuggets" that differentiate your services from the competition, and helping them identify your target customers.” (Business Week, 2006)
  • The mobile app is the perfect solution to the referral paradigm and your “referral ritual.” Be ahead of your competition and don’t get left behind.   Let your customers refer your business with a few touches or swipes of the finger.  Provide reminders with coupons and deals to your existing customers that they can forward to friends.  And, reward your customers for the referral.

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APPRISING APPS

Apprising Apps can develop your app across the three major mobile platforms.  Android devices are starting to dominate the market share with an 8% increase from 2012 to 2013.  IOS("Apple") continues it's strong performance.  Windows phones, with their release of the 8.1 operating system, are starting to gain market share.  Deployment for Android and Windows phones is easier because of the way they allow app deployment. From completed code to distribution is, on average, only a few days, sometimes within the hour.  IOS requires approval before deployment and tend to reject a significant portion of their apps for adjusted content or redesign depending on the "approval officer" that reviews the application. This does not apply to the deployment of an official "Enterprise App" as you pay for the approval of being your own "approval officer." An IOS Enterprise App is an app that is used exclusively on your business devices by your employees. The owner of Apprising Apps is a registered app designer with IOS and can more easily jump through those hoops required for you to increase your odds of successful deployment to IOS devices.

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About Our Services

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Digital Coupons

Utilize your app to update it's users with mobile coupons. By taking advantage of app updates and prompts, this can be used as one method to remind users to check your app for the latest deals. We can also portal or socket to deals posted on existing websites. Need a website to sell your products? We do that too.

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eStore

Do you already have an eStore that displays properly on mobile devices? If so, we can portal certain pages to coordinate with your app to encourage "inapp" purchases. If not, with the eStore package, we can design your app and create your eStore for you. Don’t miss out on the app eStore revolution.

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Sample 2D animation

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Sample Video

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